In case you’d requested me one month in the past to elucidate the purpose of a primer, I’d have stated one thing blatantly apparent like, “I don’t know? It primes your face for make-up?” Flash ahead 30 days and my new reply is that primer does completely all the pieces. Or, no less than, Lawless’ Set the Stage Hydrating Primer Serum ($48) has been the brand new all the pieces product for my acne-prone, oily complexion.
Launched Might 26 on Sephora and Lawless, Suja juice founder-turned-beauty professional Annie Lawless‘ latest product is a cotton-candy pink gel concoction that comes out in your palm like bubble-blowing cleaning soap, turns into an oil, then instantly shapeshifts again right into a gel as soon as utilized to your face. Not like buoyant, filmy bubbles, nevertheless, Set the Stage doesn’t do the entire ephemeral, pop-out-of-existence factor. It sinks into your pores and skin for long-lasting moisture.
When Lawless informed me that it not solely acted as a pre-makeup serum, primer, and moisturizer all by itself, however might additionally take the place of my whole nighttime routine, I assumed, wait, actually? Then oh, heck sure! Recently, my skin-care assortment has grow to be a small military of bottles I slap on my face with out a lot thought, and whereas I do typically do discover pleasure in a 10-step regimen, quarantine has me craving a simplicity that Lawless’ newest product delivers in spades. In spite of everything, each second I’m not placing skincare an additional one for studying, watching infinite repeats of Gossip Woman, and beginning knitting tasks that I’ll by no means end.
Lawless says that she designed the primer out of a necessity for pure utility. Between totally different eye make-up appears at a photoshoot, she found that her Lawless basis utilized flawlessly to the pores and skin she’d simply cleaned up with a make-up wipe. Not the patches of pores and skin coated by many layers of serums and moisturizers. And thus, she launched a mission to design a primer that would really create a tableau for her basis that didn’t result in any pilling or creasing.

The system complies with the Clean at Sephora label, which principally means it wins the Pulitzer magnificence prize for skipping out on 50 components resembling parabens and phthalates. Of their place, you’ll discover a water-based system that features Pentapeptide-59 (an artificial ingredient designed to fight redness and protects sensitive skin), rosehip seed oil (which reduces the appearances of pimples scars), and sea buckthorn oil (one other ingredient that protects you physique’s largest organ from environmental threats).
The product goes on like cool, liquid breeze—nearly as if somebody’s sliding an ice cube alongside your cheeks, brow, and chin. The primer’s scent is a delicate, soapy mix that scrubs away my sleepiness within the morning and wipes away the day behind me as I cleanse and apply it within the night. Makeup has been a distant friend lately, however once I do put on it the primer—as Lawless promised—latches onto my BB cream with out budging.
For the foreseeable future no less than, I’m very on board with a skin-care routine that nixes 5 steps in favor of 1 (plus making use of my make-up, sunscreen, and retinol). Let’s simply say that if my face will be primed for actually no matter in lower than 30 seconds, I may be a primer convert.
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